BOOK BEAR CLUB
SUPPORTS BE2BE.org
Since its debut in 2025, BOOK BEAR has captured hearts and imaginations as the world's best-read bear, becoming a beloved icon of inspiration and literacy.
Created by visionary author and inventor Ronnie C. Wright. BOOK BEAR represents more than a character-it's a movement.
READ.MOVE.LEAD
With the rallying call to "READ.
MOVE. LEAD.," this timeless mascot champions a future where wisdom, wellness, and leadership begin with a book.
RVC
The signature "RCV" stitched or printed on every piece of BOOK BEAR apparel boldly declares the club's core belief: Reading Creates Value.
Whether in classrooms, libraries, living rooms, or outdoor adventures, BOOK BEAR encourages young minds and lifelong learners to embrace stories, stay active, and step into leadership with heart and purpose.
Join the club that's cuddly, cool, and committed to a wiser, wonderful world.
RISE
RISE
REVITALIZE INNER SPIRIT EVERYDAY
Ronnie C. Wright
HABIT
HABIT
Healthy Actions Builds Insight Today
I make healthy habits a priority.
LIGHT
LIGHT
Let Inner Goodness
Harvest Today
I let my inner goodness shine each day.
ABOUT BOOK BEAR
MISSION
BOOK BEAR www.be2be.org
Created by Ronnie C. Wright
"Where Books Meet Bold."
To empower young minds, readers, creators, and trendsetters to embrace knowledge, culture, and confidence through a bold, bear-inspired identity that stands for literacy, leadership, and lifestyle.
BOOK BEAR inspires a movement that says:
"It's cool to be smart. It's powerful to read.
And it's fearless to lead."
OVERVIEW
Name: BOOK BEAR
Look: Backpack. Sneakers. Backwards cap.
Smartphone. Confident stance.
Symbolism: Modern-day scholar with urban edge. Always connected, always curious.
Personality:
- Witty, wise, and humble
- Into books, tech, culture, and community
- Stands up for education, respect, and originality
Tagline:
"Smart. Stylish. Ready." or
"Read Bold. Lead Bold."
CORE BRAND VALUES
- Literacy: Reading fuels leadership
- Originality: Be you. Be bold.
- Connection: Share stories. Build minds.
- Community: Uplift others through knowledge
- Coolness with Purpose: Brains & style belong together
. TARGET AUDIENCE
- Youth & Teens (8-18): Students, readers, gamers, learners
- Parents & Educators: Seeking characters that promote positive values
- Young Adults (18-30): Nostalgic buyers, pop culture lovers
- Creators: Those who resonate with reading, thinking, and doing differently